From the “no matter how bad you think it is, it’s worse” department.

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    The Reddit post sparked an investigation from a fourth-year student named River Stanley, who was writing for a university publication called MathNEWS.

    Where Cadillac Fairview was ultimately forced to delete the entire database, Stanley wrote that consequences for collecting similarly sensitive facial recognition data without consent for Invenda clients like Mars remain unclear.

    Stanley’s report ended with a call for students to demand that the university “bar facial recognition vending machines from campus.”

    Some students claimed on Reddit that they attempted to cover the vending machine cameras while waiting for the school to respond, using gum or Post-it notes.

    The technology acts as a motion sensor that detects faces, so the machine knows when to activate the purchasing interface—never taking or storing images of customers."

    It was only after closing a $7 million funding round, including deals with Mars and other major clients like Coca-Cola, that Invenda could push for expansive global growth that seemingly vastly expands its smart vending machines’ data collection and surveillance opportunities.


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